Understanding the Factors Driving NFC-Enabled Mobile Payment Adoption: an Empirical Investigation

Though NFC mobile payment offers both convenience and benefits to consumers, its adoption rate is still very low. This study aims to explore the factors determining consumers’ adoption of NFC mobile payment. In this study, building on TAM, an extended adoption intention model is developed by incorporating three sorts of variables into it, namely mobile payment system factors (compatibility and perceived complementarity), user characteristics (mobile payment knowledge), and a risk-related factor (perceived risk). The model is empirically tested with a sample of 377 validated respondents. Compatibility, perceived ease of use and mobile payment knowledge are found to be the factors determining individuals’ intention to use NFC mobile payment. Against our expectations, perceived usefulness and perceived risk do not affect use intention significantly in adopting NFC mobile payments among consumers. We discuss the theoretical and practical implications of these findings, and point out the limitations and need for future research.